ICYMI: NPR Highlights CHC BOLD PAC’s Efforts To Tap The Power Of Latinas to Help Democrats Win the Elections In this election cycle, where the Latino vote will be pivotal, NPR’s All Things Considered highlights BOLD PAC’s efforts to mobilize Latinas within their families In Case You Missed It: CHC BOLD PAC—the campaign arm of the Congressional Hispanic Caucus—was recently highlighted on NPR for leading Democrats’ Latina outreach strategy as we head into November where Latina voters will play a crucial role in determining whether Democrats reclaim the House and defend the White House and Senate. The feature emphasizes how BOLD PAC’s Latina’s Lead program is harnessing the power of Latina women by recognizing that they have a unique and powerful opportunity to influence their husbands, families, and communities. They will be critical for convincing others to vote for Kamala Harris. 🎧 Listen on All Things Considered NPR - Democrats hope to tap the power of Latinas to win over the men in their lives Claudia Grisales | October 24, 2024 Key excerpts: Now, Latino Democrats are trying to tap into the momentum they see with Latina women to reach Latino men. “[Latina women] have some sway and an ability to talk to some of their household members,” said California Congresswoman Linda Sanchez, chair of the campaign arm of the Congressional Hispanic Caucus , while campaigning for the group in Oregon last week.  Sanchez’s group, known as BOLD PAC, is a political action committee aimed at electing more Latino lawmakers. The group aims to close some of the divide by targeting Latino men through the Latinas in their lives through a new campaign known as “Latinas lead.” Victoria McGroary, executive director of BOLD PAC, says while the majority of Latinos support Democrats, some polls show that support comes with a double-digit divide with Latinas ahead of Latino men. As some polls show a gap as high as 20 points, the group has pivoted in a new way. “Latina women really do present a unique opportunity to harness their power for the November elections,” said McGroary. Latino voters as a whole “are a key part of the Democratic coalition. They voted for Democrats in the midterms…2 to 1 over Republicans. But they are, in fact, a community that we really do need to persuade and mobilize. It's not a community we can take for granted.” In interviews with Democratic Latino congressional incumbents and challengers across the country, they agree with McGroary’s assessment. They told NPR that Latina voters are playing a huge factor in their districts and the Hispanic voting bloc will be crucial to closing tight margins across the country. In Omaha, Nebraska, Democrat Tony Vargas, who is challenging Republican Rep. Don Bacon for his swing district , says his campaign is focusing on Latinas as part of their strategy. It’s especially critical in districts that dictate winners along tight margins like Nebraska’s second congressional district. “We've been talking to young Latina voters in their households that are getting the rest of their parents and everybody else in their household… to get out and vote,” Vargas told NPR from his home district. Oregon Rep. Andrea Salinas, who is seeking a second term in another tight race, says understanding the dynamics between Hispanic men and women is key in campaigning. Her congressional district boasts the state’s largest share of Latinos. Sanchez says BOLD PAC says Latinas can help reach the men in their lives, some of whom have become supporters of former President Donald Trump’s bid for re-election. This Fall, BOLD PAC launched a more than $1 million dollar program to do just that in Arizona, the group’s largest investment in such a program in their 23-year history.

 What They’re Saying: CHC BOLD PAC’s Latinas Lead Program Delivers a Major Investment to Boost Ruben Gallego’s Senate Campaign CHC BOLD PAC has invested over $1.1 million in ads supporting Ruben Gallego’s Senate campaign in Arizona—the biggest investment in the organization’s 23-year history In Case You Missed It: CHC BOLD PAC recently launched Latinas Lead to mobilize Latina voters in support of Democratic candidates, harnessing the power of Latina women to drive voter turnout and secure Democratic victories nationwide. CHC BOLD PAC’s Latinas Lead Program is driving a historic effort to engage and mobilize Latina voters in Arizona, investing in ads such as “Las Jefas " or "Bosses." The ad campaign is airing in both Spanish and Spanglish on platforms like Univision and YouTube. Here’s what observers are saying:

The New York Times: Democrats, Sensing Shift on Abortion Rights Among Latinas, Push for More Gains

Gallego’s Arizona Senate bid gets Hispanic Caucus’s first general election ad buy

Congresistas hispanos apoyan la candidatura de Lucía Báez-Geller para escaño de Florida

Democrats see recent abortion rulings as an opening to galvanize Latino voters

Hispanic Democrats kick off voter mobilization campaign 

Demócratas de BOLD PAC lanzan estrategia comunitaria para atraer el voto latino en Arizona, Florida y Texas

Hispanic Caucus renews effort to expand campaign map