Introducing BOLD Translate – an innovative tool to communicate and mobilize Latinos in an authentic way that puts our community, and the languages we use, front and center.

Many times Spanish-language messaging relies on online translating tools. Though this can be quick and easy, the results are often inaccurate and the essence of what we are trying to say is lost in translation. To connect with the Latino community – and educate and mobilize Latino voters – campaigns and advocates need to avoid literal translations that miss important context and create unique content that will resonate instead.

Don't worry, we've got you covered. Click on the toolkits below for the Dos and Don'ts of translating important issues that matter to Latinos.