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RUIDO Creator Network is CHC BOLD PAC’s strategic initiative to engage Latino content creators as partners in civic engagement and voter mobilization.
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Original Article: MORNING JOE 02/18/2026 New outreach launches to engage Latino voters via social media The Congressional Hispanic Caucus this week launched 'Ruido,' a new outreach to Latino voters. Rep. Linda Sánchez, D-Calif., joins Morning Joe to discuss.
FOR IMMEDIATE RELEASE: February 18, 2026 Contact: valeria@chcboldpac.com CHC BOLD PAC Launches RUIDO: First-of-Its-Kind Digital Organizing Program to Mobilize Latino Voters Through Social Media Creators Program kicks off in Houston with Members of Congress, community leaders, and local creators as Hispanic Democrats respond to the Latino voter shift with an innovative digital organizing strategy HOUSTON, TX – CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, launched RUIDO , a groundbreaking digital organizing program that mobilizes Latino and Latina social media creators to energize voters through authentic, community-driven content. RUIDO energizes Latinos to vote early–aiming to turn early voting into a cultural norm– and kicks off on one of the first days of early voting for the midterms nationwide. The Houston launch event, held in the city’s North Side, featured RUIDO Co-Chair Jimmy Gomez (CA-34), Houston Congresswoman Sylvia Garcia (TX-29), Carlos Espina, and 9 Houston-based Latino creators with a combined social media reach of hundreds of thousands. Texas state legislators, including Senator Carol Alvarado, and Reps. Christina Morales, Penny Morales-Shaw, Armando Walle, and Mary Ann Perez also joined the launch. “After 2024, Democrats can’t keep doing the same thing and expect different results,” said CHC BOLD PAC Chairwoman Linda T. Sánchez. “RUIDO meets Latino voters where they are—on their phones and through trusted voices in their communities. Rather than waiting until a few weeks before a general election, it starts the conversation with Latino voters early, building excitement and turning early voting into a cultural norm starting in primaries.” RUIDO, Spanish for “noise,” flips the traditional campaign playbook. Rather than treating social media as just another advertising channel, the program builds grassroots digital-organizing infrastructure by recruiting Latino influencers to serve as online community organizers. Creators receive strategic messaging guidance and use their unique voices and perspectives to talk to their audiences about why voting early matters. RUIDO is led by program Co-Chairs Representatives Jimmy Gomez (CA-34), Sylvia Garcia (TX-29), Maxwell Frost (FL-10), and Delia Ramirez (IL-03) , who are working to expand Latino voter engagement through innovative, culturally competent organizing strategies. Latino content creators are encouraged to apply to join RUIDO’s cohort by signing up at www.boldpac.com/RUIDO . “We know that Latino voters who participate in primaries and vote early are far more likely to show up again in the general election and vote early,” said RUIDO Co-Chair Congressman Jimmy Gomez. “Early voting becomes a habit, and habits build momentum. When someone posts that they voted early, that’s more than just content—it’s social proof that encourages their friends and followers to do the same.” “Our generation gets it—the most powerful organizing tool is someone your community already trusts. RUIDO is built on something I've seen firsthand: when young Latinos see someone who looks like them, and talks like them, and says 'I voted early,' it hits differently than any ad ever could. This program isn't about messaging at people—it's about building a movement with them, one post, one story, one conversation at a time,” said RUIDO Co-Chair Congressman Maxwell Frost. “In communities like mine, voting is a way in which we can protect our families and fight for the resources our neighborhoods deserve. But too often, campaigns only show up in October asking Latinos for their vote. RUIDO changes that. By partnering with creators who are already part of the fabric of our communities, we're making sure Latino voters aren't an afterthought—they're an essential part of the strategy. Early voting starts with trust, and trust starts with showing up early,” said RUIDO Co-Chair Congresswoman Delia Ramirez. The program operates in two phases. The first phase, this spring, focuses on building early voting habits during the primary season through creator-driven content and early vote launch events in competitive congressional districts. The second phase, after the primaries, will expand the network to drive general election turnout by leveraging early primary voters to post to social media. Research from Equis Research shows that Latinos and Latinas are most likely to get news and information from Instagram, YouTube, and TikTok—platforms where traditional campaign tactics don’t reach. Pew Research confirms that Hispanic and Latino Americans are more likely than white Americans to regularly get news from YouTube, Instagram, and WhatsApp. Latino voters are now the nation’s second-largest voting bloc, with 36.2 million eligible voters, but early-voting rates consistently lag behind those of other demographics. “The path to flipping the House in 2026 runs through Latino communities,” said Chairwoman Sánchez . “Boosting turnout in competitive districts is not optional—it’s essential to win back power for the people and hold Trump and his administration accountable.” ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.
FOR IMMEDIATE RELEASE: February 3, 2026 Contact: valeria@chcboldpac.com CHC BOLD PAC Endorses Sen. Ben Ray Luján for Re-election to the U.S. Senate from New Mexico WASHINGTON, D.C. – CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, proudly announces its endorsement of Senator Ben Ray Luján (D-NM) for re-election to the United States Senate from New Mexico. “While MAGA Republicans continue pushing policies that raise costs for working families, Ben has focused on lowering health care costs, expanding access to care, and delivering real investments to rural and underserved communities across New Mexico,” said CHC BOLD PAC Chairwoman Linda Sánchez. “He understands that families shouldn’t have to choose between paying for medicine, putting food on the table, or keeping the lights on. His leadership is rooted in listening to his communities and fighting every day to make life more affordable for New Mexicans.” Senator Ben Ray Luján , honored to receive CHC BOLD PAC’s support, said, “Across New Mexico, from our small towns to rural communities, families face real challenges every day. I will continue standing up for working families, protecting our sacred lands and natural resources, expanding access to health care, and building an economy that works for everyone. My mission is simple: to make sure every New Mexican has the opportunity to thrive, no matter where they live.” Ben Ray Luján, who was first elected to the Senate from New Mexico in 2020, became the first Hispanic to represent the state in the Senate in over four decades. He has dedicated his career to expanding access to quality health care, championing the needs of rural New Mexicans, protecting sacred lands and natural resources, building a clean energy economy, and creating good-paying jobs that strengthen families and communities across the state. CHC BOLD PAC stands with Senator Ben Ray Luján in his re-election so that he can continue delivering results for New Mexican families and defend critical progress for communities across the country. ### CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus. *** PARA DISTRIBUCIÓN INMEDIATA: 03 de febrero 2026 Contacto: valeria@chcboldpac.com CHC BOLD PAC Respalda la reelección del Senador Ben Ray Luján para el Senado de los Estados Unidos por Nuevo México WASHINGTON, D.C. — CHC BOLD PAC, el brazo político del Congressional Hispanic Caucus, está orgulloso de anunciar el respaldo a la reelección del Senador Ben Ray Luján en Nuevo México. “Mientras los republicanos MAGA siguen impulsando políticas que suben los costos para las familias trabajadoras, Ben se ha enfocado en bajar los precios de la salud, dar más acceso a los servicios médicos y llevar inversiones reales a las comunidades rurales y olvidadas de todo Nuevo México,” dijo la presidenta de CHC BOLD PAC, Linda Sánchez. “Él entiende que las familias no deberían tener que elegir entre pagar medicamentos, poner comida en la mesa o mantener las luces encendidas. Su liderazgo se basa en escuchar a sus comunidades y luchar cada día para hacer la vida más asequible para los nuevo mexicanos.” El senador Ben Ray Luján , honrado por recibir el apoyo de CHC BOLD PAC, declaró: “En todo Nuevo México, desde nuestros pueblos pequeños hasta las comunidades rurales, las familias enfrentan desafíos reales todos los días. Seguiré defendiendo a las familias trabajadoras, protegiendo nuestras tierras sagradas y recursos naturales, ampliando el acceso a la atención médica y construyendo una economía que funcione para todos. Mi misión es sencilla: asegurar que cada nuevo mexicano tenga la oportunidad de prosperar, sin importar dónde viva.” Ben Ray Luján, quien fue elegido por primera vez al Senado por Nuevo México en 2020, se convirtió en el primer hispano en representar al estado en más de cuatro décadas. Ha dedicado su carrera a ampliar el acceso a atención médica de calidad, defender las necesidades de los nuevo mexicanos rurales, proteger las tierras sagradas y los recursos naturales, impulsar una economía de energía limpia y crear empleos bien remunerados que fortalezcan a las familias y comunidades de todo el estado. CHC BOLD PAC apoya al senador Ben Ray Luján para que pueda seguir logrando resultados reales para las familias de Nuevo México y defendiendo los avances críticos de las comunidades en todo el país. ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.
