ICYMI: What BOLD PAC Knew About Latino Voters that No One Else Did


FOR IMMEDIATE RELEASE

December 6, 2022

Contact: Diana Castaneda

Diana@chcboldpac.com



ICYMI: What BOLD PAC Knew About Latino Voters that No One Else Did



In Case You Missed It: The 2022 midterm elections ushered in 42 Hispanic Democratic members of Congress, forming the largest Democratic Congressional Hispanic Caucus (CHC) in history. 

 

Coming off this historic cycle, CHC BOLD PAC — the campaign arm of the CHC — penned an op-ed in The Hill  on what it and other Latino organizations and operatives knew about mobilizing Latino voters that everyone else missed. 

 

“The results speak for themselves: all 31 CHC incumbents won reelection by running on platforms tailored to Latinos in their districts, including Sen. Catherine Cortez Masto (D-Nev.), whose win kept the Senate Democratic. Nine new Latinos will be coming to Congress next year, including four in seats picked up by House Democrats,” said CHC BOLD PAC Chairman Rep. Ruben Gallego and Executive Director Victoria McGroary.

 

The Hill: What we knew about Latino voters that no one else did


Chairman Ruben Gallego and Executive Director Victoria McGroary 

12/2/22


”Democrats won Latinos by a
2 to 1 margin on Nov. 8. They delivered Senate wins in Arizona, Pennsylvania, and Nevada and ushered in 42 Hispanic Democratic members of Congress, the most in history.


Yet in the weeks before the election, political pundits were convinced that Democrats had a “Latino problem,” writing
post-mortems before the majority of voters even cast their ballots.


They were wrong. Those of us who work in Latino politics knew it. As the campaign arm of the Congressional Hispanic Caucus (CHC), BOLD PAC has spent 21 years getting Latinos elected to Congress. Ahead of the midterm, we doubled down. 


The results speak for themselves: all 31 CHC incumbents won reelection by running on platforms tailored to Latinos in their districts, including Sen.
Catherine Cortez Masto (D-Nev.), whose win kept the Senate Democratic. Nine new Latinos will be coming to Congress next year, including four in seats picked up by House Democrats.


So here’s what BOLD PAC — and countless other Latino organizations and operatives — knew about mobilizing Latino voters that no one else did.


First: Never stop organizing. 


Mobilizing the Latino community is a year round activity that should be led by Latinos and involve major investments. So we made historic investments in mobilizing Latinos and finding community leaders across the country to run for office and win. Take Colorado: after pediatrician
Yadira Caraveo decided to run in the new 8th District, we ran a program to persuade Latinos to vote for her. She’ll now become the first Latina representing Colorado in Congress.


This story isn’t unique. BOLD PAC invested over $6 million in support of Latino campaigns this cycle, the most we’ve ever done. Our efforts were designed by Latino strategists and included direct involvement in 13 federal races. We won 11.


Nowhere were we more successful than in Oregon’s 6th District. We recruited Andrea Salinas, an accomplished state legislator, and helped her set up a campaign fully led by Hispanics. When over $12 million in
outside spending flooded in for her primary opponent, we doubled down and invested over $1 million ourselves. Despite being outspent 12 to 1, Andrea won her primary and will make history when she is sworn in next year. 


Second: How and where you say something matters as much as what you say. 


We get asked all the time “what do Latino voters want to hear about?” The not-so-secret truth is Latinos care about the same issues as everyone else: good jobs, lower costs, good opportunities for their kids. And they want their fundamental rights, like the right to an abortion.


These issues are a core part of the Democratic Party’s platform. But how and where you have these conversations makes all the difference. Efforts to engage Latinos need to meet their reality. Latinos are on YouTube —
85 percent of Hispanic adults use the platform, which has become a place for misinformation. So that’s where Democrats need to be too.


BOLD PAC conducted an aggressive strategy to fight misinformation and energize Latinos to vote for Democrats. We launched “
Ya Tu Sabes,” or “Now You Know”, a cutting edge YouTube channel of authentic Latino-focused videos. They were in English, Spanish, and Spanglish — a modern mix of the two spoken in Latino homes daily — and covered everything from the economy to abortion access. We engaged influencers as trusted voices to join the show and share our content.


Presenting political information with humor and in an authentic way was exactly what was needed to reach more Latinos, especially a younger audience. This was critical as
younger voters helped deliver key victories for Democrats nationwide. People viewed our videos over 1.1 million times, and nearly half were by those under the age of 35. We ran ads in New Mexico’s 2nd District, where Gabe Vasquez defeated MAGA Republican Yvette Herrell, one of the biggest spreaders of misinformation in Congress.


Third: Latinos are tired of MAGA extremists.


Election denying Republicans across the country jumped on the Trump autocratic train this cycle, supporting countless attempts to undermine the will of American voters. But Latinos are very patriotic, especially those originally from authoritarian countries, and rejected them. In Nevada, Latinos powered Cortez Masto’s victory against Adam Laxalt, a MAGA loyalist and election denier. 


BOLD PAC understood the importance of treating Latino voters as persuasion voters to engage with early, fully, and in an authentic way. As a result, the year that “Latinos were sliding to the GOP” became the year that elected the most Latino Democratic members of Congress.


Victoria McGroary executive director of BOLD PAC and Ruben Gallego is chairman of
BOLD PAC.


Here’s what other observers are saying about BOLD PAC’s historic victories:


VOX News: The next Congress will be the most representative of Latino identity ever


“Andrea Salinas…BOLD PAC spent over $1.2 million in her race against a self-funded Republican businessman, and praised her victory as an example of a progressive who could run in a moderate district and win crossover support from Republicans…One more front-liner surprised Democrats on Election Day: Yadira Caraveo..Her race didn’t get much attention, though BOLD PAC endorsed her during her primary, and she won by less than 1 percent.”


NBC News: A class of newly elected Latinos in Congress sets a record 


“Rep. Ruben Gallego, D-Ariz., chairman of BOLD PAC, introduced Democrat Latinos who were elected to Congress in last week's midterms. BOLD PAC spent a record $6 million supporting the candidates in their races…Gallego said the election of so many Latinos sends the message, “Invest in Latino voters. Talk to Latino voters early and recruit Latinos and Latinas to run and not just in majority Latino districts. We have a lot of Latino members here who won and not in majority Latino districts,” he said.


New Jersey Monitor: Congressional Hispanic Caucus welcomes new House members, reflects on Latino vote


“The campaign arm of the Congressional Hispanic Caucus welcomed the highest number of Democratic Latino lawmakers elected to Congress…CHC BOLD PAC chair, Democratic U.S. Rep. Ruben Gallego of Arizona, said Latinos came out and voted for Democrats in three key Senate races — in Arizona, Nevada and Pennsylvania — and he expects the number of Latinos who come out to vote in 2024 will be even higher than in the midterms.”


YAHOO News: New wave of Hispanic lawmakers to hit House


 “Almost no national organizations endorsed me in this race. Bold PAC CHC was one of the only ones that saw the opportunity, that believed in me. And I think that’s directly related to the fact that Latinos have to find opportunity, where people tell us there is none, we don’t wait for permission, we just kick the door down, we do the thing,” said [Marie] Gluesenkamp Perez.


MSN & NY1: The new Latino members of Congress: "We are here to stay"


"The US Democratic Party reinforces its group in the Lower House with at least nine new Latino representatives starting in January, who want to bring the voice of their community to Congress and are clear that they have a long way to go: We are here to stay."


La Opinión: Nine Latino Democrats join Congress


“CHC BOLD PAC welcomed nine Latinos from the Democratic Party who are reinforcing the House of Representatives after winning the midterm elections. Lawmakers want to bring the voice of the Hispanic community to Congress upon their induction in January.”


CHC BOLD PAC


BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate. 


###


CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has almost doubled the size of the Congressional Hispanic Caucus.



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ESPAÑOL 


PARA DIFUSIÓN INMEDIATA

Diciembre 6, 2022

Contacto: Diana Castaneda

Diana@chcboldpac.com


Lo que BOLD PAC sabía sobre los votantes latinos que nadie más sabía



Si se lo perdió: Las elecciones intermedias de 2022 dieron paso a 42 miembros demócratas hispanos del Congreso, formando el Caucus Hispano del Congreso (CHC) demócrata más grande de la historia.

 

Al salir de este ciclo histórico, CHC BOLD PAC, el brazo de campaña del Caucus Hispano, escribió un artículo de opinión en el diario The Hill sobre lo que BOLD PAC y otras organizaciones y estrategas latinos sabían sobre la movilización de votantes latinos que todos los demás se perdieron.

 

“Los resultados hablan por sí mismos: los 31 titulares de CHC ganaron la reelección al postularse en plataformas adaptadas a los latinos en sus distritos, incluida la Senadora Catherine Cortez Masto (D-Nev.), cuya victoria mantuvo el Senado demócrata. Nueve nuevos latinos llegarán al Congreso el próximo año, incluidos cuatro en escaños que arrebataron los demócratas en la Cámara”, dijo el presidente de CHC BOLD PAC, el Representante Rubén Gallego y la Directora Ejecutiva, Victoria McGroary. 


The Hill: Lo que sabíamos sobre los votantes latinos que nadie más sabía


Presidente de BOLD PAC Rubén Gallego y Directora Ejecutiva, Victoria McGroary 

12/2/22


”Los demócratas ganaron el apoyo de los latinos por un margen de 2 a 1, el 8 de noviembre. Obtuvieron victorias en el Senado en Arizona, Pensilvania y Nevada y dieron paso a 42 miembros demócratas hispanos del Congreso, la mayor cantidad en la historia.


Sin embargo, en las semanas previas a las elecciones, los expertos políticos estaban convencidos de que los demócratas tenían un “problema latino”, escribiendo autopsias antes de que la mayoría de los votantes emitieran su voto.


Ellos estaban equivocados. Los que trabajamos en la política latina lo sabíamos. Como el brazo de campaña del Caucus Hispano del Congreso (CHC), BOLD PAC ha pasado 21 años logrando que los latinos sean elegidos para el Congreso. Antes de la mitad del período, duplicamos esos esfuerzos.


Los resultados hablan por sí mismos: los 31 titulares de CHC ganaron la reelección al postularse en plataformas adaptadas a los latinos en sus distritos, incluida la Senadora Catherine Cortez Masto (D-Nev.), cuya victoria mantuvo el Senado demócrata. Nueve nuevos latinos llegarán al Congreso el próximo año, incluidos cuatro en escaños arrebatados por los demócratas en la Cámara.


Entonces, esto es lo que BOLD PAC y un sinnúmero de otras organizaciones y estrategas latinos, sabían acerca de movilizar a los votantes latinos que nadie más sabía.


Primero: Nunca deje de coordinar.


Movilizar a la comunidad latina es una actividad de todo el año que debe ser liderada por latinos e involucrar grandes inversiones. Así que hicimos inversiones históricas para movilizar a los latinos y encontrar líderes comunitarios en todo el país para postularse para cargos públicos y ganar. Por ejemplo Colorado: después de que la pediatra Yadira Caraveo decidiera postularse en el nuevo Distrito 8, llevamos a cabo un programa para persuadir a los latinos a votar por ella. Ahora se convertirá en la primera latina que represente a Colorado en el Congreso.


Esta historia no es única. BOLD PAC invirtió más de $6 millones en apoyo a campañas latinas este ciclo, lo mayor inversión que hemos hecho. Nuestros esfuerzos fueron diseñados por estrategas latinos e incluyeron participación directa en 13 contiendas federales. Ganamos 11.


En ninguna parte tuvimos más éxito que en el distrito 6 de Oregón. Reclutamos a Andrea Salinas, una legisladora estatal consumada y la ayudamos a establecer una campaña dirigida completamente por hispanos. Cuando más de $12 millones en inversiones externas llegaron a su oponente principal, duplicamos e invertimos más de $1 millón nosotros mismos. A pesar de un gasto de 12 a 1, Andrea ganó su primaria y hará historia cuando preste juramento el próximo año.


Segundo: Cómo y dónde dices algo importa tanto como lo que dices.


Nos preguntan todo el tiempo “¿qué quieren escuchar los votantes latinos?” La verdad no tan secreta, es que a los latinos les importan los mismos temas que a todos los demás: buenos trabajos, costos más bajos, buenas oportunidades para sus hijos. Y quieren sus derechos fundamentales, como el derecho al aborto.


Estos temas son una parte central de la plataforma del Partido Demócrata. Pero cómo y dónde, tienen estas conversaciones hace toda la diferencia. Los esfuerzos para involucrar a los latinos deben adaptarse a su realidad. Los latinos están en YouTube: el 85 por ciento de los adultos hispanos usan la plataforma, que se ha convertido en un lugar para la desinformación. Así que ahí es donde los demócratas también deben estar.


BOLD PAC llevó a cabo una estrategia agresiva para combatir la desinformación y animar a los latinos a votar por los demócratas. Lanzamos “Ya Tu Sabes”, un canal de YouTube de vanguardia con videos auténticos enfocados en los latinos. Los videos en inglés, español y spanglish, son una mezcla moderna de la forma en que se habla en los hogares latinos a diario, y cubrían todos los temas, desde la economía hasta el acceso al aborto. Involucramos a influenciadores como voces confiables para unirse al programa y compartir nuestro contenido.


Presentar información política con humor y de manera auténtica era exactamente lo que se necesitaba para llegar a más latinos, especialmente a una audiencia más joven. Esto fue fundamental ya que los votantes más jóvenes ayudaron a lograr victorias clave para los demócratas en todo el país. La gente vio nuestros videos más de 1.1 millones de veces, y casi la mitad fueron de menores de 35 años. Publicamos anuncios en el Distrito 2 de Nuevo México, donde Gabe Vásquez derrotó a la republicana de MAGA Yvette Herrell, una de las mayores difusoras de desinformación en el Congreso.


Tercero: los latinos están cansados de los extremistas de MAGA.


Los republicanos que niegan las elecciones en todo el país se subieron al tren autocrático de Trump en este ciclo, apoyando innumerables intentos de socavar la voluntad de los votantes estadounidenses. Pero los latinos son muy patriotas, especialmente los originarios de países autoritarios, y los rechazaron. En Nevada, los latinos impulsaron la victoria de Cortez Masto contra Adam Laxalt, un leal a MAGA y negacionista electoral.


BOLD PAC comprendió la importancia de tratar a los votantes latinos como votantes a persuadir, de acercarse a ellos de manera temprana, completa y auténtica. Como resultado, el año en que “los latinos se deslizaron hacia el Partido Republicano” se convirtió en el año en que se eligió a la mayoría de los miembros demócratas latinos del Congreso.


Victoria McGroary, Directora Ejecutiva de BOLD PAC y Rubén Gallego, Presidente de BOLD PAC.


Esto es lo que dicen otros observadores sobre las victorias históricas de BOLD PAC:


VOX: El próximo Congreso será el más representativo de la identidad latina de todos los tiempos


“Andrea Salinas…BOLD PAC gastó más de $1.2 millones en su carrera contra un empresario republicano autofinanciado, y elogió su victoria como un ejemplo de una progresista que podría postularse en un distrito moderado y ganar el apoyo cruzado de los republicanos… Otra líder que sorprendió a los demócratas el día de las elecciones: Yadira Caraveo... Su carrera no recibió mucha atención, y sin embargo BOLD PAC la respaldó durante sus primarias y ganó por menos del 1 por ciento”.


NBC: Una clase de latinos recién elegidos en el Congreso establece un récord


"Rep. Rubén Gallego, demócrata por Arizona, presidente de BOLD PAC, presentó a los latinos demócratas que fueron elegidos al Congreso en las elecciones intermedias de la semana pasada. BOLD PAC gastó un récord de $6 millones apoyando a los candidatos en sus contiendas... Gallego dijo que la elección de tantos latinos envía un mensaje: “Invierta en los votantes latinos. Hable temprano con los votantes latinos y reclute latinos y latinas para postularse y no solo en distritos mayoritariamente latinos. Tenemos muchos miembros latinos aquí que ganaron y no en distritos mayoritariamente latinos”, dijo.


New Jersey Monitor: El Caucus Hispano del Congreso da la bienvenida a los nuevos miembros de la Cámara y reflexiona sobre el voto latino


“El brazo de campaña del Caucus Hispano del Congreso dio la bienvenida al mayor número de legisladores latinos demócratas elegidos para el Congreso… El presidente del CHC BOLD PAC, el representante demócrata de Arizona, dijo que los latinos salieron y votaron por los demócratas en tres carreras clave para el Senado, en Arizona, Nevada y Pensilvania, y él espera que la cantidad de latinos que salgan a votar en 2024 sea incluso mayor que en las elecciones intermedias”.


YAHOO Noticias: Nueva ola de legisladores hispanos llegará a la Cámara


“Casi ningún organismo nacional me avaló en esta carrera. CHC BOLD PAC fue uno de los únicos que vio la oportunidad, que creyó en mí. Y creo que eso está directamente relacionado con el hecho de que los latinos tienen que encontrar oportunidades, donde la gente nos dice que no las hay, no esperamos el permiso, simplemente derribamos la puerta, hagamos las cosas”, dijo Marie Gluesenkamp Pérez.


MSN & NY1:  Los nuevos con­gre­sistas latinos avisan: "Llegamos para quedarnos"


“El Partido Demócrata estadounidense refuerza a partir de enero su grupo en la Cámara Baja con al menos nueve nuevos representantes latinos, que quieren llevar la voz de su comunidad al Congreso y tienen claro que tienen mucho camino por delante: "Llegamos para quedarnos".


La Opinión: Nueve latinos demócratas se unen al Congreso


“BOLD PAC del Caucus Hispano del Congreso (CHC) dio la bienvenida a nueve latinos del Partido Demócrata que refuerzan la Cámara de Representantes luego de resultar ganadores en las elecciones intermedias. Los legisladores desean llevar la voz de la comunidad hispana al Congreso a partir de que se incorporen en enero.”



CHC BOLD PAC

 

BOLD PAC es el brazo de campaña del Caucus Hispano del Congreso (CHC) y se dedica a aumentar la diversidad en la Cámara y el Senado al lograr que más latinos y latinas sean elegidos. En 2022, BOLD PAC eligió al Caucus Hispano demócrata más grande de la historia, trayendo nueve nuevos latinos a la Cámara, incluidos cuatro escaños que fueron recuperados por los demócratas en la Cámara. Este fue el resultado de más de $6 millones en inversiones directas para candidatos latinos, la suma más grande en la historia de la organización. Además, BOLD PAC desempeñó un papel integral en la protección de la mayoría demócrata en el Senado al ayudar a reelegir a la senadora Catherine Cortez Masto, la primera y única latina en el Senado.




###



CHC BOLD PAC, el brazo de campaña del Caucus Hispano, fue fundado en 2001 para aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha casi duplicado el tamaño del Caucus Hispano del Congreso. 




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FOR IMMEDIATE RELEASE: March 13, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Chairwoman Linda Sánchez Statement on the Passing of Representative Raúl Grijalva Washington, D.C. – CHC BOLD PAC Chairwoman Linda Sánchez issued the following statement on the passing of Representative Raúl Grijalva:  “I am heartbroken by the passing of my friend and colleague, Representative Raúl Grijalva. He was a giant in the fight for working families, environmental rights, and the Latino community — dedicating decades to public service and fiercely advocating for Arizona’s 7th Congressional District. As a longtime Member of the Natural Resources Committee, Raúl fought to protect our environment, public lands, and Indigenous communities, ensuring future generations could enjoy and benefit from them. His absence will be deeply felt in Congress and across our BOLD familia. Raúl was more than a public servant; he was a mentor, a proud Latino leader, and a champion for those who needed him most. My thoughts are with his family, his constituents, and all who worked alongside him. May he rest in peace." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
By Bold . March 6, 2025
FOR IMMEDIATE RELEASE: March 05, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com TRUMP’S FIRST MONTH HAS ONLY MADE LIFE MORE EXPENSIVE FOR AMERICANS WASHINGTON, D.C. – As President Trump delivered his first speech to a Joint Session of Congress, one fact is clear: his first month in office has done nothing to bring down costs for working families — in fact, he’s hurting their pocketbooks. Instead of fighting to lower prices at the grocery store, reduce the cost of prescription drugs, or lower the costs of housing, Trump has spent his time: Ignoring the spike in egg prices, with the national average hitting $5 in his first month back. Eggs shouldn’t be a luxury. Pressuring Republicans to pass a budget resolution that would cut $2 billion in federal Medicaid funds from each congressional district, gutting health care for 15.9 million Americans . Rolling back an executive order from the Biden administration to lower prescription drug prices to $2. Admitting—twice —that lowering costs and making life more affordable is not his top priority . “Donald Trump promised to help working Americans, but his first month back in the White House has been a disaster for their wallets,” said Chairwoman Linda Sánchez . “He’s proving once again that he’s only looking out for himself while Latino families foot the bill. BOLD PAC remains committed to electing leaders who will put working families first. We won’t let Trump’s disastrous policies go unchecked.” CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in BOLD’s history. Our ‘Lucha War Room,’ a first-of-its-kind rapid-response initiative, reached out to Latino voters with content in both Spanglish and Spanish, cutting through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
By Bold . February 10, 2025
FOR IMMEDIATE RELEASE: January 6th, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com Statement from BOLD PAC Chairwoman Linda Sánchez on the Fourth Anniversary of January 6th Washington D.C. - Today, Chairwoman Linda Sánchez released a statement on the fourth anniversary of January 6th. “Four years ago, our nation witnessed a devastating attack on our democracy as a violent mob incited by Donald Trump, stormed the U.S. Capitol. This insurrection was not just an assault on a building—it was an assault on the very principles that uphold our democratic system,” said CHC BOLD PAC Chairwoman Linda Sánchez. “Today we upheld the peaceful transfer of power—even when elections don't go our way—is a cornerstone of our democracy, and Latino Democrats remained committed to upholding this principle. We will continue working tirelessly to ensure that our democratic processes and institutions serve the American people, no matter the outcome of future elections. “BOLD PAC will remain committed to its mission to fight misinformation, safeguard our democracy, and protect the institutions that uphold our freedoms. We will continue working tirelessly to empower our communities and ensure the promise of democracy is preserved for generations to come.” ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
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