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CHC BOLD PAC Launches Major Investments in Oregon's 6th and Colorado's 8th Congressional Districts

FOR IMMEDIATE RELEASE

September 27, 2024

Contact: Karla Rodriguez 

Karla@chcboldpac.com 


CHC BOLD PAC Launches Major Investments in Oregon's 6th and Colorado's 8th Congressional Districts


Washington, D.C.
- Today, CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, announced significant general election investments in support of Yadira Caraveo in Colorado’s Eighth Congressional District and Andrea Salinas in Oregon’s Sixth Congressional District.


Yadira Caraveo's six-figure investment includes a six-week bilingual mail program targeting Democratic and unaffiliated voters, along with a two-week reservation on Spanish-language broadcast, beginning October 22nd and continuing through Election Day.


Andrea Salinas will receive a six-figure investment for a three-week ad reservation on Portland cable and streaming services, running from October 15th through Election Day. 


The cable buy will target young Independent women ages 18-49, Independent women 50+ and Independent men 18-49. The ads will air during NFL Countdown, College Game Day Live, as well as Oregon and Oregon State football games. On OTT/CTV BOLD PAC is utilizing top platforms for audiences including Youtube and NBC/Peacock as well as programmatic platforms such as stack adapt, TradeDesk and Simplifi. The buy will also use Katz Live to tap into live sports.



CHC BOLD PAC


BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to

the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate.


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CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.



PARA SU PUBLICACIÓN INMEDIATA: 

27 de septiembre de 2024

Contacto: Karla Rodriguez 

Karla@chcboldpac.com


CHC BOLD PAC lanza grandes inversiones en los distritos congresionales 6 de Oregón y 8 de Colorado


Washington, D.C. – Hoy, CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, anunció importantes inversiones para las elecciones generales en apoyo a Yadira Caraveo en el Distrito Congresional 8 de Colorado y Andrea Salinas en el Distrito Congresional 6 de Oregón.


La inversión de seis cifras para Yadira Caraveo incluye un programa bilingüe de correo de seis semanas dirigido a votantes demócratas y no afiliados, además de una reserva de dos semanas en transmisiones en español, comenzando el 22 de octubre y continuando hasta el día de las elecciones.


Andrea Salinas recibirá una inversión de seis cifras para una reserva de anuncios de tres semanas en servicios de cable y streaming en Portland, desde el 15 de octubre hasta el día de las elecciones. 


La compra de cable se dirigirá a mujeres jóvenes independientes de 18 a 49 años, mujeres independientes mayores de 50 años y hombres independientes de 18 a 49 años. Los anuncios se transmitirán durante los programas NFL Countdown, College Game Day Live, así como los juegos de fútbol americano de Oregón y Oregón State. En plataformas OTT/CTV, BOLD PAC usará las principales plataformas, como Youtube y NBC/Peacock, así como plataformas programáticas como Stack Adapt, TradeDesk y Simplifi. La compra también incluirá Katz Live para aprovechar los deportes en vivo.


CHC BOLD PAC


BOLD PAC es el brazo de campaña del Caucus Hispano del Congreso (CHC) y se dedica a aumentar la diversidad en la Cámara y el Senado al lograr que más latinos y latinas sean elegidos. En 2022, BOLD PAC logró elegir el mayor número de miembros demócratas hispanos en la historia del CHC, con la incorporación de nueve nuevos latinos a la Cámara, incluyendo cuatro en distritos que fueron ganados por los demócratas. Esto fue el resultado de más de $6 millones en inversiones directas para candidatos latinos, la suma más grande en la historia de la organización. Además, BOLD PAC desempeñó un papel clave en proteger la mayoría demócrata en el Senado, ayudando a la reelección de la senadora Catherine Cortez Masto, la primera y única latina en el Senado.


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CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, fue fundado en 2001 para aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha más que duplicado el tamaño del Caucus Hispano del Congreso.


By Bold . 25 Sep, 2024
FOR IMMEDIATE RELEASE: September 25, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Launches Ads On Mayra Flores' Lies and Harmful Policies That Will Hurt Latino Families in South Texas As Part of the “Our Lucha War Room” initiative, CHC BOLD PAC Launched a $600,000 Bilingual Ad Campaign to Expose Flores’ Dangerous Agenda Washington, D.C. - “ Our Lucha War Room” is exposing MAGA extremists like Mayra Flores, who peddle dangerous lies and deceit, shamelessly misleading our communities for their own gain. As part of a $600,000 ad buy, BOLD PAC has launched English and Spanish ads exposing Mayra Flores’ dangerous agenda and what it means for Latino families in South Texas. The ads are running on broadcast television (English and Spanish) and on YouTube. This initiative will continue to hold MAGA liars accountable for their extremist, anti-Latino agenda that seeks to undermine and devastate our communities. Mayra Flores claims to represent South Texas, but her actions tell a very different story. Time and time again, she has proven that she is out of touch with the needs and priorities of our communities. From attacking women’s rights to undermining economic security, her dangerous policies are a direct threat to Latino families. “The Our Lucha War Room is the first war room that has ever had Latinos in mind from the beginning and at its core. Our goal is to create rapid-response content that conveys accurate information to the Latino community to counter the lies that are targeted toward them. Latino families deserve to know the truth about extremist Republicans who will say anything to get their vote. Mayra Flores has made her priorities clear—siding with Donald Trump instead of standing up for the hardworking Latino families she claims to represent,” said CHC BOLD PAC Executive Director Victoria McGroary . “BOLD PAC will continue fighting to make sure that the voices of South Texas are heard and not drowned out by the lies and divisiveness of MAGA Mentirosa Mayra Flores.” THE AD “THREAT” CAN BE VIEWED IN ENGLISH AND SPANISH .
By Bold . 24 Sep, 2024
FOR IMMEDIATE RELEASE: September 19, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Endorses Nellie Pou in New Jersey’s 9th Congressional District Washington D.C. - As part of its commitment to expanding Latino representation in Congress, today CHC BOLD PAC is endorsing Nellie Pou in NJ-09. CHC BOLD PAC Chairwoman Linda Sánchez released the following statement on this endorsement: “Nellie has been a relentless champion for working families in New Jersey,” said CHC BOLD PAC Chairwoman Linda Sánchez . “With so much at stake this election, getting more Democrats who will fight against Republican extremism is more important than ever. If elected, Nellie will make history as the first Latina to represent New Jersey in Congress, and BOLD PAC is proud to endorse her.” "I am deeply honored to receive the endorsement of CHC BOLD PAC," said Nellie Pou . "Growing up, my family worked hard to make ends meet, and I know firsthand the challenges our working families face. I’ve spent my career fighting for working families, to ensure access to quality health care, and to create better schools for our kids. With BOLD PAC’s support, I’m ready to take this fight to Congress, to fight for working families and stand up to Republican extremism. Together, we will build a better future for all of our communities." ABOUT NELLIE POU Born and raised in Paterson, New Jersey, Nellie Pou’s parents came to the Garden State from Puerto Rico in 1953 to start their lives and raise a family. Throughout her career in public service, Nellie has been committed to improving the lives of New Jerseyans. From fighting for better schools for our kids to more affordable health care, to criminal justice reform– Nellie has been at the forefront of some of New Jersey’s toughest fights. As a mother and grandmother, Nellie knows what New Jersey families are facing and will continue to work to create good-paying jobs and bring down costs. From housing to groceries, Nellie understands that families are being squeezed by corporate greed driving up costs, and she is ready to take that fight head-on in Congress. Nellie will also continue to stand up to defend a woman’s right to make her own medical decisions, not just here in New Jersey, but across the country. Nellie has dedicated her entire life to the community that raised her, and in Congress she will do the same.
By Bold . 24 Sep, 2024
FOR IMMEDIATE RELEASE: September 19, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com Republicans’ Extreme Anti-Abortion Agenda is Endangering Women’s Lives Washington D.C. - A new ProPublica report has confirmed what we’ve already known – that Republican abortion bans are dangerous and threaten the lives of women in need of emergency healthcare. Amber Thurman fell victim to the dangerous abortion bans in her home state of Georgia. Her life was tragically cut short because the laws in her state, imposed by Republican extremists, prevented her from getting the life-saving care she needed. This is the exact nightmare we feared when Roe fell. In over 20 states, Trump’s abortion bans are stopping doctors from providing basic care. Women are being turned away from emergency rooms and suffering irreversible damage to their health and fertility. And now, women are dying. These are the deadly consequences of the Trump Abortion Bans. And here are just some of the Republicans who want to stand with him to enact even more bans across the country: Kari Lake (AZ-Sen) Rick Scott (FL Sen) David Valadao (CA-22) Don Bacon (NE-02) Yvette Herrell (NM-02) Mayra Flores (TX-34) Joe Kent (WA-03) Mike Erickson (OR-06) “Republicans are waging war on women, and we won’t stand for it. They want to strip away our freedom to make our own healthcare decisions and force families to suffer from their reckless political games,” said CHC BOLD PAC Chairwoman Linda Sánchez . “BOLD PAC is calling out these extremists for what they are—dangerous hypocrites. We’re fighting back, and Latino voters deserve to know the truth about their agenda." Republicans don't care about our families. Here is the proof: Despite Donald Trump’s claims that he wants IVF to be fully covered by insurance, Senate Republicans like Rick Scott have once again shown their true colors, blocking the Right to IVF Act for the second time —the very legislation that would have ensured IVF coverage.
By Bold . 15 Sep, 2024
FOR IMMEDIATE RELEASE: September 15, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Celebrates Hispanic Heritage Month Washington D.C. - Today CHC BOLD PAC Chairwoman Linda Sánchez released the following statement in celebration of National Hispanic Heritage Month: “During Hispanic Heritage Month, we celebrate the generations of Latinas and Latinos who have enriched our communities and strengthened our democracy. The strength of our nation lies in its diversity. The Latino community makes invaluable contributions to our country, serving in the military, as first responders, and running small businesses," said CHC BOLD PAC Chairwoman Linda Sánchez. "As we celebrate our community this month, we are also laser-focused on all the ways that Republicans are attacking us, pushing for cuts to Social Security and Medicare, attacking women’s reproductive rights, and raising taxes on hardworking Latinos. With over 36 million Latinos eligible to vote, we have the power to elect leaders who truly represent our values and fight for the American Dream for Latino families. “CHC BOLD PAC is committed to electing more Latinos to Congress, fighting Republican voter suppression, and countering misinformation aimed at our community. With initiatives like ' Our Lucha War Room ' to combat disinformation and our ' Latinas Lead ' program to empower Latina voters, we’re fighting for our community by working to elect Democrats who will defend our values and protect our families.” ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has almost doubled the size of the Congressional Hispanic Caucus.
By Bold . 13 Sep, 2024
FOR IMMEDIATE RELEASE: September 13, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Launches Ad Exposing Kari Lake’s Extremism Part of a $1.1M ad buy in the Arizona Senate race, the ad is designed to make sure Latino voters know that she’s “the most dangerous politician in the world” Washington, D.C. – As part of a $1.1 million ad buy, BOLD PAC has launched a digital ad exposing Kari Lake’s dangerous agenda and what it means for Latino families in Arizona. The ad is running on YouTube. Kari Lake claims to represent Arizona, but let’s be clear: her extremist views and dangerous policies are a direct threat to hardworking Latino families across the state. She may try to lie to Latino families about her record and her agenda, but when she says that she’s the “most dangerous politician in the world”, she’s telling the truth. She wants to ban abortion and slash Social Security and Medicare. ¡Qué descaro! She’s out of touch with what matters most to Arizonans and we are going to make sure they know it. “Kari Lake doesn’t understand or care about the issues that matter to Latino families. Instead of listening to our community’s needs, she’s more focused on pushing her extreme, dangerous agenda,” said CHC BOLD PAC Executive Director Victoria McGroary . “BOLD PAC is committed to standing up against Republican extremists like Kari Lake. We won’t let her dangerous policies go unchecked—we’re here to make sure Latino voters know the truth and ensure she never gets the chance to harm our families.” THE AD “DANGEROUS” CAN BE VIEWED HERE .
By Bold . 13 Sep, 2024
 What They’re Saying: CHC BOLD PAC’s Latinas Lead Program Delivers a Major Investment to Boost Ruben Gallego’s Senate Campaign CHC BOLD PAC has invested over $1.1 million in ads supporting Ruben Gallego’s Senate campaign in Arizona—the biggest investment in the organization’s 23-year history In Case You Missed It: CHC BOLD PAC recently launched Latinas Lead to mobilize Latina voters in support of Democratic candidates, harnessing the power of Latina women to drive voter turnout and secure Democratic victories nationwide. CHC BOLD PAC’s Latinas Lead Program is driving a historic effort to engage and mobilize Latina voters in Arizona, investing in ads such as “Las Jefas " or "Bosses." The ad campaign is airing in both Spanish and Spanglish on platforms like Univision and YouTube. Here’s what observers are saying:
By Bold . 13 Sep, 2024
FOR IMMEDIATE RELEASE: September 11, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com TRUMP’S PROJECT 2025: A DANGEROUS THREAT TO THE LATINO COMMUNITY Project 2025 is an Extremist Agenda That Puts Latino Families and Our Values at Risk Washington, D.C. - Trump's hypocrisy toward Latino families knows no bounds. As Election Day nears, the stakes couldn’t be higher. Trump’s Project 2025 isn’t just policy—it’s a dangerous extremist conservative blueprint spearheaded by senior Trump officials and conservative groups that aim to dismantle our economic security, strip away reproductive rights, and gut Social Security. Everyone Knows Why Trump is Lying Now Latino communities are recognizing the truth about Trump’s dangerous agenda: Project 2025 is nothing but a threat to their livelihoods, their families, and their future. Trump is scrambling to win over voters with empty promises, including Latino voters, hoping they’ll ignore his long record of lies and betrayals. “Donald Trump’s campaign is built on deceit, and Project 2025 is the latest in a long line of dangerous policies designed to hurt Latino communities,” said Chairwoman Linda Sánchez . “While Donald Trump refuses to acknowledge the facts, BOLD will stand against his lies and fight for the future we deserve – one where our economic security, reproductive rights, and Social Security are protected, not threatened.” The facts speak for themselves. Trump’s Project 2025 will: 1. Bring Economic Devastation: Under Project 2025 , Trump is championing policies that would tank our economy, putting Latino families at risk. His tax cuts for the wealthy would come at the expense of hardworking Latinos, increasing income inequality and pushing many into poverty. ❌ LIE: Donald Trump’s platform claims he will cut taxes for workers and eliminate taxes on tips. ✅ TRUTH: Trump and his advisers have discussed deeper cuts to both individual and corporate tax rates that would build on his failed 2017 tax handout to the wealthy. Their goal is clear: to cut corporate taxes even more, which would primarily benefit the wealthiest Americans.
By Bold . 13 Sep, 2024
FOR IMMEDIATE RELEASE: September 03, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Launches Latinas Lead Program with Investment Supporting Ruben Gallego for Senate Launched with a $900,000+ Investment in the Latino community in Arizona, the Latinas Lead Program Aims to Engage and Mobilize Latina Voters as a Critical Component of Democratic Wins Nationwide in the November Elections Washington, D.C . - Today, CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, is launching the Latinas Lead program with a $900,000 investment in ads supporting Ruben Gallego’s Senate campaign in Arizona. The effort is designed to mobilize and engage Latina women to vote for Democrats across the country in November. In doing so, the Latinas Lead effort aims to both boost turnout among Latina women and harness their strength to persuade and mobilize those around them, including Latino men, to vote for Democrats. The Latinas Lead program is being launched with a $900,000 ad buy supporting Ruben Gallego in the Arizona Senate race. The ads are targeted directly to Latinas, highlighting their crucial role as those who “power Arizona”. The ad, “Las Jefas" or “Bosses”, will appear in both Spanish and Spanglish. It will be featured on Spanish Broadcast statewide, and on digital platforms and streaming services. This buy is laser-focused on reaching Latinas in the Arizona where they are, and include ads on Univision, Telemundo, and Youtube, including airing during popular reality shows and novelas like La Isla: El Reality, El Conde: Amor y Honor, and Tierra de Esperanza. The ads have been crafted and purchased by battle-tested Latina operatives. “We are proud to launch the Latinas Lead program to ensure Latina women in Arizona know that Ruben Gallego is fighting for them and their families,” said CHC BOLD PAC Board Member Rep. Norma Torres . "Raised by a single working-class mother who fought hard so her kids could get ahead, Ruben knows how much women are the backbone of our families, our communities, and our economy. He knows the challenges working families face because he’s lived them. That’s why when he’s elected as the state's first Latino Senator, he will continue fighting for all Arizonans.” “Whether it’s in the home or in the community, Latinas are the organizers,” said CHC BOLD PAC Executive Director Victoria McGroary. “Latina women are a crucial pillar in the Democratic base. The new Latinas Lead program is an innovative effort focused on Latinas specifically as a unique entrypoint to persuade and mobilize the broader Latino community. Similar efforts should be a top priority for Democratic campaigns because anyone who knows our community will tell you - if you want to get the job done, just ask mamá , abuela , or tía to do it.” THE AD “BOSSES” OR “LAS JEFAS” CAN BE VIEWED IN SPANGLISH AND SPANISH .
By Bold . 06 Sep, 2024
FOR IMMEDIATE RELEASE: August 19, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Raises Over $13.6 Million Through Grassroots Efforts to Strengthen Latino Representation in Congress This impressive fundraising Empowers CHC BOLD PAC to Continue Efforts to Strengthen Latino Representation in Congress Washington, D.C. - CHC BOLD PAC, the political arm of the Congressional Hispanic Caucus, announced today that it has raised an impressive $13.6 million this cycle, surpassing the $13.4 million fundraising total from the 2022 midterm cycle. Over the past six months, BOLD PAC has received 219,684 contributions averaging just $14.97 each, underscoring the strength of grassroots engagement. These funds will support Latino candidates and allies in key battleground states, from California and New Mexico to Arizona, Pennsylvania, Nevada, and Nebraska, ensuring our communities' voices are heard loud and clear in the upcoming elections. ''We are incredibly grateful to our grassroots supporters for their unwavering commitment to our mission," said Victoria McGroary, CHC BOLD PAC Executive Director . “Rallying grassroots support is instrumental in our efforts to elect Latino leaders who will fight for our values in Congress. This is not just about numbers; it's about ensuring that our community has a strong voice in the decisions that affect our lives. BOLD PAC will continue investing in targeted outreach and strategic campaigns to increase diversity in Congress, reclaim the Democratic majority in the House, and defend the Democratic majority in the Senate." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has almost doubled the size of the Congressional Hispanic Caucus.
By Bold . 15 Aug, 2024
FOR IMMEDIATE RELEASE: August 15, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Launches “Blue Victory Fund” to Reclaim and Defend Democratic Majorities in the House and Senate Washington, D.C. - Today, CHC BOLD PAC, the campaign arm of the Hispanic Caucus, announced the launch of an affiliated committee, “Blue Victory Fund”. It is dedicated to bolstering efforts to reclaim the Democratic majority in the House of Representatives and defend the Democratic majority in the Senate. With stakes higher than ever, Blue Victory Fund aims to ensure that BOLD PAC has the resources needed to secure and expand Democratic majorities in both chambers. The committee is registered with the FEC. "This new effort will help BOLD PAC continue to be a pivotal force in the upcoming elections by rallying grassroots support and mobilizing voters to vote for Democrats in House and Senate races across the country,” said Chairwoman Linda Sánchez . “Latinos, representing a growing and influential voting bloc, will play a critical role in November. For two decades, BOLD PAC has been a leader in mobilizing Latinos to vote blue and has been integral to bolstering Democratic efforts to win the House and Senate as a result. We are excited to launch Blue Victory Fund to help us double down on these efforts this cycle and beyond.” ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has almost doubled the size of the Congressional Hispanic Caucus.
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