The Hill: Hispanic Democrats kick off voter mobilization campaign

Rafael Bernal

March 28, 2024

Key excerpts: 

• The Congressional Hispanic Caucus (CHC) campaign arm is launching its voter mobilization efforts ahead of November’s election through alliances with grassroots groups in Arizona, Florida and Texas.

• “Latino voters will be integral to the 2024 elections, deciding whether Democrats are able to defend the White House, Senate, and take back the House,” Bold PAC Chair Rep. Linda Sánchez (D-Calif.) said. “There is so much at stake for our community, and the future of America, highlighting the importance of ensuring that Latinos are mobilized and energized to vote for Democrats in November.”

• The political action committee’s core mission is to expand the CHC’s membership, but its unique focus on Hispanic voters gives the group unique access to that electorate, where other official party committees sometimes struggle.

• The group’s turnout efforts could have an effect up-ballot, in a presidential race that could come down to extremely thin margins in Latino-heavy battlegrounds like Arizona.

• The three states covered in the launch have Senate races of interest to Bold PAC — in two cases with the potential to grow the CHC’s footprint in the upper chamber.

• “The way the Senate works is that good opportunities don’t present themselves very often. And so Bold PAC has, over the course of many cycles, continued to prioritize bringing new Latinos to the Senate, or defending the ones we have,” said Victoria McGroary, executive director of Bold PAC.

• “A great example is Senator [Catherine] Cortez Masto [D-Nev.],” she added. “Last cycle we made very big investments in Nevada on her behalf, because it was so critically important to defend the first and only Latina in the Senate.”

• In Arizona, Bold PAC is joining forces with Living United for Change in Arizona (LUCHA), where Chair Rep. Ruben Gallego (D-Ariz.) is looking to fill retiring independent Sen. Kyrsten Sinema’s seat in a head-to-head against former GOP gubernatorial nominee Kari Lake.

• Bold PAC is also looking at raising Latino turnout in Florida, where former Rep. Debbie Mucarsel-Powell (D-Fla.) is looking to unseat Republican Sen. Rick Scott, who even as a heavy favorite is, along with Sen. Ted Cruz (R-Texas), the closest thing the GOP has to a vulnerable Senate incumbent.

• “We are so excited to have, again, not one but two incredibly, incredibly unique and strong opportunities to get Senate seats, and that has been over the course of several cycles an increased focus of Bold PAC because we just don’t we don’t get those opportunities very often,” McGroary said.

• Though national Democrats have become wary of investing in Florida because Republicans have turned the perennial swing state reliably red, Latino organizations like Bold PAC have kept investments in the state.

• Bold PAC’s kickoff, an initial six-figure effort that’s scheduled to precede other investments throughout the country, will also feature an alliance with Somos PAC Texas, the local branch of a Super PAC that featured heavily in Cortez Masto’s reelection effort in 2022.

• In Texas, Bold PAC will focus on a series of House races that could determine that chamber’s composition, and whose competitive nature could alter statewide calculations, for instance by driving Latino voter turnout in November in the Rio Grande Valley.



• “What we know at Bold PAC is investments really matter, and the timing of investments really matters,” McGroary said. “And all the money in the world invested improperly without good authentic strategy and at the wrong time, really doesn’t matter.”

La Opinión: Demócratas de BOLD PAC lanzan estrategia comunitaria para atraer el voto latino en Arizona, Florida y Texas

Jesús García

March 28, 2024

Key excerpts: 

• El brazo electoral del Caucus Hispano del Congreso (CHC), BOLD PAC, dio a conocer la primera parte de su estrategia nacional para atraer el voto latino, al hacer alianzas con organizaciones comunitarias. Este primer esfuerzo se enfoca en trabajar con organizaciones locales de Arizona, Florida y Texas, tres de los estados con más alta cifra de votantes latinos.

• Se trata de Florida Freedom PAC, LUCHA Living United for Change, en Arizona, y Somos PAC Texas. “BOLD PAC se asociará con organizaciones locales en el terreno y las capacitará para continuar educando, organizando y movilizando a las comunidades latinas en estados clave de todo el país”, adelantó esa organización a este diario.

• “Cada uno de estos estados tiene múltiples elecciones competitivas en este ciclo electoral, que serán parte integral de los esfuerzos demócratas para defender el Senado, la Casa Blanca y recuperar el control de la Cámara”, se acotó.

• La representante Linda Sánchez (California), quien preside el BOLD PAC, adelantó a este diario a mediados de febrero que se alistaba una estrategia comunitaria para promover el voto a favor de los demócratas.

• “Los votantes latinos serán parte integral de las elecciones de 2024, ya que decidirán si los demócratas pueden defender la Casa Blanca, el Senado y recuperar la Cámara. Hay mucho en juego para nuestra comunidad y el futuro de Estados Unidos, lo que resalta la importancia de garantizar que los latinos sean empoderados y movilizados a votar por los demócratas en noviembre”, dijo Sánchez sobre la primera parte de la estrategia.

• BOLD PAC califica este primer paso como “un acercamiento temprano” como parte de las campañas electorales, aunque el elemento clave es la alianza con grupos civiles.

• “Al asociarse con organizaciones locales en estados críticos de todo el país, BOLD PAC empoderará a los organizadores de base, para movilizar a las comunidades latinas que serán decisivas en las próximas elecciones”, agregó.

• “Al emplear una estrategia de movilización nacional, BOLD PAC mejorará estos esfuerzos para garantizar que los temas más relevantes para las comunidades latinas, como empleos bien pagados, la libertad reproductiva, el acceso a la atención médica y los derechos electorales, estén bien representados en el Congreso”, se indicó.



• A través de su brazo electoral, el CHC ha lanzado varias estrategias con objetivos diversos, incluida la campaña “Our Lucha War Room”, enfocada en 11 republicanos considerados extremistas, como Kari Lake, aspirante al Senado por Arizona.

CHC BOLD PAC

BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate. 

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CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has almost doubled the size of the Congressional Hispanic Caucus.