FOR IMMEDIATE RELEASE: September 03, 2024 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Launches Latinas Lead Program with Investment Supporting Ruben Gallego for Senate Launched with a $900,000+ Investment in the Latino community in Arizona, the Latinas Lead Program Aims to Engage and Mobilize Latina Voters as a Critical Component of Democratic Wins Nationwide in the November Elections Washington, D.C . - Today, CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, is launching the Latinas Lead program with a $900,000 investment in ads supporting Ruben Gallego’s Senate campaign in Arizona. The effort is designed to mobilize and engage Latina women to vote for Democrats across the country in November. In doing so, the Latinas Lead effort aims to both boost turnout among Latina women and harness their strength to persuade and mobilize those around them, including Latino men, to vote for Democrats. The Latinas Lead program is being launched with a $900,000 ad buy supporting Ruben Gallego in the Arizona Senate race. The ads are targeted directly to Latinas, highlighting their crucial role as those who “power Arizona”. The ad, “Las Jefas" or “Bosses”, will appear in both Spanish and Spanglish. It will be featured on Spanish Broadcast statewide, and on digital platforms and streaming services. This buy is laser-focused on reaching Latinas in the Arizona where they are, and include ads on Univision, Telemundo, and Youtube, including airing during popular reality shows and novelas like La Isla: El Reality, El Conde: Amor y Honor, and Tierra de Esperanza. The ads have been crafted and purchased by battle-tested Latina operatives. “We are proud to launch the Latinas Lead program to ensure Latina women in Arizona know that Ruben Gallego is fighting for them and their families,” said CHC BOLD PAC Board Member Rep. Norma Torres . "Raised by a single working-class mother who fought hard so her kids could get ahead, Ruben knows how much women are the backbone of our families, our communities, and our economy. He knows the challenges working families face because he’s lived them. That’s why when he’s elected as the state's first Latino Senator, he will continue fighting for all Arizonans.” “Whether it’s in the home or in the community, Latinas are the organizers,” said CHC BOLD PAC Executive Director Victoria McGroary. “Latina women are a crucial pillar in the Democratic base. The new Latinas Lead program is an innovative effort focused on Latinas specifically as a unique entrypoint to persuade and mobilize the broader Latino community. Similar efforts should be a top priority for Democratic campaigns because anyone who knows our community will tell you - if you want to get the job done, just ask mamá , abuela , or tía to do it.” THE AD “BOSSES” OR “LAS JEFAS” CAN BE VIEWED IN SPANGLISH AND SPANISH .